The easy wearing away of paint when scrubbed with a brush, sponge, or cloth is indicative of a paint which is exhibiting poor scrub resistance.

What are the possible causes?

• Insufficient time allowed for paint to fully dry before washing or scrubbing 
• Use of an abrasive cleaner 
• Choosing the wrong product or sheen for the area
• Using low quality paint
• Overly aggressively scrubbing the painted area

What is the solution?

• Areas requiring frequent washing will require a high quality paint formulated especially to provide such performance
• High traffic areas may require a silk, semi-gloss or gloss rather than a flat paint
• Allow adequate dry time, as scrub resistance will not fully develop until the paint has thoroughly cured. Typically, 5 days
• Use non-abrasive material and mild detergent where possible